Tag: 2017

Part of the "Identity" campaign promoting the 10th World Conference of Science Journalists (WCSJ 2017). Designed by Ben Young Landis and Kelly Tyrrell. The banner reads "If you believe in the societal impact of science journalism, come find your global community", with words in alternating colors. The W C S J logo is visible in the lower right corner.
A scene from a "Connecting with Your Audience" Workshop taught by Ben Young Landis. Here, veterinarian Rosie Busch is participating a mock media interview with Ben Young Landis. Photo by Caleb B. Iversen/Creative Externalities. Rosie is laughing, and Ben is playing the role of TV host Huell Howser, holding a carrot as a microphone.
A snapshot of the Connecting with Your Audience worksheet for translating science, designed by Ben Young Landis and Kelly Conroy under the Creative Externalities brand. The photo shows the top right corner of the worksheet, partially filled out. The legible letters read "address the question Why should I care?" and the audience indicated is "Conservative M P from Saskatoon, S K"